The story you tell yourself builds everything.

Darling Jimenez is a marketing executive, publishing house founder, and debut novelist who speaks on storytelling, building, and the narratives that shape what we're capable of creating. Available for keynotes, panels, and podcast conversations.

Based In Charlotte, NC
Travel Available Worldwide
Formats Keynote · Panel · Fireside
Book Roots That Reach the Stars, 2026
Section I · Signature Talk
i.
The Keynote

One talk, built on a decade of building.

Darling's signature keynote is a framework-driven talk on how internal narratives shape external output — delivered with the strategic rigor of a marketing executive and the craft of a novelist.

Flagship Keynote

The Story You Tell Yourself: How Narrative Builds (or Breaks) Everything You Make

Before you can tell a story to the world, you have to survive the story you tell yourself. Darling Jimenez — marketing executive, publishing house founder, and debut novelist — has spent her career helping brands, authors, and clients find the story that makes everything else possible. In this talk, she shares the framework she uses across every company and every manuscript: why the stories we tell internally shape what we're capable of building externally, and how to rewrite the ones that are costing you.

i.
Takeaway One

The Diagnostic

How to identify the internal story driving your team, your brand, or your own decision-making — and spot the one that's limiting you.

ii.
Takeaway Two

The Framework

A three-part method for rewriting the narrative — drawn from both brand strategy and fiction craft.

iii.
Takeaway Three

The Proof

Real case studies from building a marketing agency, a publishing house, and writing a novel that started as a story told to herself.

Section II · Also Available
ii.
Topic Range

Additional keynotes & panels.

For event programmers building specific tracks — founder stages, identity-driven programming, or leadership summits — Darling offers two additional signature talks.

ii.
Courage · Entrepreneurship

Permission to Build: What It Takes to Make the Thing That Doesn't Exist

Every company, every book, every movement started with someone deciding they had the authority to tell it. A talk on what it actually costs to build the thing that doesn't exist yet — the doubt you learn to carry, the rooms you learn to enter, and the specific kind of courage it takes to sign your name to something.

iii.
Identity · Leadership

Roots That Reach the Stars: Building Without Forgetting Where You Came From

The title of Darling's debut novel, and the instruction manual for her career. A Dominicana and Columbia grad on how to ascend without assimilating — how to build in rooms you weren't invited into while staying loyal to the home you were built in.

For Podcast Hosts

A guest who makes the conversation easy.

Darling is a former Toastmaster with a decade of public speaking experience. She brings frameworks, stories, and specific opinions to every conversation — not generic advice. Below are the topic areas she goes deepest on, plus sample questions to make your prep effortless.

Conversation Topics

i.

The Stories We Tell Ourselves

How internal narratives shape what leaders, founders, and creatives are capable of building — and how to rewrite them.

ii.

Building Without Permission

Starting a marketing agency, a publishing house, and writing a novel — as a Dominicana who wasn't handed a playbook.

iii.

Identity & Ambition

What it means to be a first-gen Latina operator — the tax, the tension, and what she wishes she'd known earlier.

iv.

Running Multiple Companies

The operator's reality of running a marketing practice and a publishing house simultaneously — what scales, what doesn't.

v.

Publishing as a Latina Founder

Why she founded Palma & Ink, what the publishing industry gets wrong about underrepresented stories, and where it's going.

Sample Questions

  • What's the story you told yourself that you had to rewrite to build what you've built?
  • You run a marketing agency and a publishing house. What does each teach you about the other?
  • What's the difference between telling a story and selling one?
  • You wrote a novel while running two companies. How?
  • What do most founders get wrong about narrative?
  • What does it mean to build without permission — and when did you give it to yourself?
  • What's the advice you'd give your 25-year-old self that you don't see other people giving?
Section III · Speaker Bio
iii.

Building at the intersection.

Bio

Darling Jimenez builds what doesn't exist yet. A Columbia-educated marketing executive and founder, she runs a marketing and advertising agency and is the founder of Palma & Ink, a publishing house dedicated to bringing underrepresented stories to mainstream readers. Her debut novel, Roots That Reach the Stars, will be published in 2026.

Darling speaks on the stories that shape what we're capable of building — from brand narrative to personal identity to the craft of fiction. A former Toastmaster with a decade of public speaking experience, she has addressed audiences at HubSpot User Groups, the UNCC Coding Bootcamp, and conferences across the Southeast on entrepreneurship, marketing, and leadership.

She lives in Charlotte, North Carolina.

Track Record

Stages, audiences, & press.

A selection of recent and past speaking engagements, interviews, and recognized platforms. Available for keynote, panel, fireside, and virtual formats.

Speaking Engagements

  • Spring Conference, North Carolina Area 1, Lambda Theta Alpha Keynote
  • Charlotte HubSpot User Group Featured Speaker
  • Concord HubSpot User Group Featured Speaker
  • UNC Charlotte · The Coding Bootcamp Guest Lecture
  • Toastmasters International, Charlotte Member & Speaker

Media & Interviews

  • Bold Journey Magazine Feature Interview
  • HubSpot Name Dropping Series Podcast Guest
  • Lambda Theta Alpha Latin Sorority, Inc. Member · Advocate
  • Columbia University Alumna
Section IV · Booking
iv.

Booking logistics.

Formats
Keynote 45 min
Also Available
Panel · Fireside · Workshop · Moderator
Travel
Charlotte, NC Available worldwide · domestic & international
Virtual
Yes Keynote & panel
Audience Size
Any From intimate salons to conference stages
A/V Needs
Standard Lavalier or handheld · slides optional
Fee
By Inquiry Scaled to event type & audience
Lead Time
6 weeks preferred Shorter timelines considered
Book Darling

Let's put her on your stage.

For speaking inquiries, podcast bookings, and media requests — reach out directly. Responses typically within two business days.

darling@darlingjimenez.com