The story you tell yourself builds everything.
Marketing executive, founder, and author building at the intersection of strategy and storytelling. Agencies. A publishing house. A debut novel. One operator across all of it.
Building at the intersection of marketing & storytelling.
Darling Jimenez is a marketing executive and founder who builds businesses, brands, and books that didn't exist before she made them.
She runs a marketing and advertising practice serving brands that want to do more than talk at their audience. She is the founder of Palma & Ink, a publishing house dedicated to amplifying underrepresented stories and bringing them to mainstream readers. Her debut YA novel, Roots That Reach the Stars, publishes in 2026.
Her work sits deliberately at the seam between two industries that usually operate in separate rooms. The best brand campaigns are built like books. The best books are launched like products. Darling builds the bridge.
The Work.
Three companies. One operating philosophy. Everything Darling builds answers the same question: how do we get the right stories to the right people, at scale, without losing what makes them matter?
The Marketing Practice
A marketing and advertising agency building brand strategy, campaigns, and creative for companies that take their audience seriously.
- Luna Creative MarketingLearn More
- Shift2Grow Advertising Learn More
Palma & Ink
An independent publishing house built to amplify underrepresented stories and bring them to mainstream readers with modern marketing sensibility.
- Fiction and YA Learn More
- Author Development program
The Writing
Roots That Reach the Stars — a debut YA novel publishing in 2026. The book is both the product and the proof that the intersection works.
- Debut Novel Coming Summer 2026
- Newsletter View in Substack
A story shaped by choice not circumstance.
Marisol Reyes inherited her family's strength, their silence, and their sacrifices — but what if honoring them means becoming the first to let go?
Published by Palma & Ink.
The intersection is the talk.
The Story You Tell Yourself: How Narrative Builds (or Breaks) Everything You Make
Before you can tell a story to the world, you have to survive the story you tell yourself. Darling Jimenez — marketing executive, publishing house founder, and debut novelist — has spent her career helping brands, authors, and clients find the story that makes everything else possible. In this talk, she shares the framework she uses across every company and every manuscript: why the stories we tell internally shape what we're capable of building externally, and how to rewrite the ones that are costing you.
Let's build something.
For speaking engagements, press inquiries, book events, and partnership opportunities — reach out below. Responses typically within two business days.